Participants are required to prepare a comprehensive business proposal. The proposal is divided into 2 parts.
1. The Executive summary
2. The body or subject analysis
1. Executive summary:
The executive summary should contain a description of the business idea. Contestants are reminded that they should not limit their scope to physical products only. The business plan may be centered around a product, service or even an inventive idea. It is imperative that the proposal is morally and ethically sound. The executive summary should not be limited to a mere description of the business idea but must also include a brief of how the entrepreneur intends to operationalize his idea.
2. Business Plan
THE PRODUCT:
• Feasibility of the project
• SWOT analysis
• Political involvement
• The present and future scenario of sector
• Competitors
• Challenges
• Worst case scenario and contingencies
HUMAN RESOURCE PLAN
• How many members or partners, Organisational Structure.
• Number of employees in each department- total headcount
• Training procedure and implementation
MARKETING PLAN:
• Target market
• Advertising/publicity
• Sales tactics
• Trade shows
• Competitive landscape- Michael Porters 5 force analysis
• Price
FINANCIAL PLAN:
• Balance sheet (projected for 3 years)
• Break even analysis
• Cost structure
-Start up costs
-Capital costs
-Operating costs
-Projected return on investment.
INITIAL CAPITAL INVESTMENT:
• Borrowed capital
• Owners fund
EXECUTION PLAN:
• Management team
• Implementation strategy
• Operational strategies-you are encouraged to build your own strategies.
RISK ANALYSIS:
• Inflationary risks
• Business risk
• Financial risk
MARKETING STRATEGY:
PRODUCT AND SERVICE DELIVERY SEGEMENT
• Location Analysis
• Facilities, Equipments, and Service delivery needs
• Suppliers and transportation factors
Note: Total Outlay Not To Exceed Rs. 10 Crores.
FORMAT:
• Times new roman- Font size 12, 14 for headings
• Spiral bound printed report.
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